On-site or on-page search engine optimization includes any site related activities that can have positive or negative impact on search engine rankings. Etalon divides on-site SEO into three main parts:
- Technical state (broken links, page errors, site speed)
- Structure (internal linking, important tags, sitemaps)
- Content (articles, keywords, images)
Basically on-page SEO means that we fix or improve any issues found during the complete SEO Audit.
Well optimized page with high quality and unique content and smart internal linking can get traffic from search engines even without external links.