For any marketing campaign to be successful you need to know your numbers as well as understand them. You must have all the required goals set up correctly to be able to measure your ROI and make marketing decisions based on solid data instead of gut feeling.
Etalon’s certified experts will set up your analytics and goals to track your leads, user behavior and any events that are important for your business, such as:
- contact and inquiry form interaction
- interactions with the shopping card
- click heatmaps
- copying contact details (e-mail)
- clicking on CTA (call-to-action)
- interacting with various page elements
- any important events / insights / targets
- tracking campaigns and promotions
- customer buying funnel
The result of any marketing activity should be organic (SEO) or paid (PPC) traffic. You also must be able to measure it in order to optimize your marketing efforts and improve conversions. Etalon takes care of this for you.