Our SEO expert will review your website and get back to you with recommendations in case you have any problems or compliments if you don’t.
Etalon is not a typical all-in-one digital marketing company which tries to offer all types of services you can think of.
We will not offer you web design services, PR, Social Marketing – this is not our area of expertise.
However, if you need high quality search engine optimization or want to improve your conversion ratio and get the most out of your PPC campaign – this is what we do best!
Have you ever wondered why some websites have higher positions in search engine results than the others? In a nutshell search engine optimization or SEO is the technique of improving your website presence in search engine results.
The thing is that Google has more than 200 ranking factors which define the quality, authority, relevancy and technical state of the whole website or particular page in relation to a specific keyword.
Etalon’s job is to optimize your website and make sure that it meets most if not all of these requirements which results in increase in rankings and organic traffic.
No. We believe that it is absolutely irresponsible and against business ethics to guarantee rankings, since these simply aren’t within our control. And no other agency can control Google search results no matter what you are told. Any manipulation of search positions is considered black hat SEO technique and for such cases Google has severe algorithmic penalties like Penguin and Panda – keep this in mind.
It depends on your needs. If you are an established business with a long-term strategy, then definitely you need to look into ways how to improve your web presence. Now if you are just starting-up and want to confirm a business concept, then PPC is the way to go, since you can get targeted visitors to your website fast. In most cases we suggest to use both, relying on PPC until you start getting stable organic traffic from SEO.
SEO will always outperform any Paid Media in the long-term since you end up getting free traffic constantly.
Our practice shows that you can get banned even without doing any SEO. The only way to have no risk is to do nothing with your website, which will also mean zero organic traffic. There is a rule of thumb: the faster you want to get to the top, the higher is the risk of receiving a penalty. This is why we at Etalon focus on long-term strategy and continuous white hat SEO to lower the risk of algorithmic filters as much as possible.
A journey of a thousand miles begins with a single click.
Make that click – contact us now to see how we can help your business grow.